WLKY "Tradition" Campaign Spot

My first substantial assignment at WLKY was to help create a broadcast spot that would connect the station's brand to all of the rich traditions that in part make up the cultural tapestry of Louisville and the surrounding area.  Employing custom-made transitional elements and pristine 3D type design, the visuals and color palette work to elevate the script and keep the viewer interested in the message through to the branding connection at the tail end of the piece. 

Roles: Producer, Art Director, Editor, Motion Graphics Designer

Client: WLKY

Production Company: WLKY Creative Services